Category: marketing
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CEO Video Interviews
You have a video planned with your CEO. You have to think about the best questions to ask the CEO. But you can’t just hand the CEO fluff. ‘These questions need to get to the heart o the interview and they need to make the video really pop. Below is a list of some common…
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Working with design and copy
Here’s a trend that needs to change. Too often, designers are expected to work in a vacuum. They are told, “Just complete this,” and they don’t know what is the right way or wrong way to go. They just end up throwing darts against a wall. Then, when they miss the mark, I go back…
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What works in a marketing campaign
What works in marketing campaign and what does not
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The power of a strong message
I’m always reading books about how I can better run my business. One thing messaging does, when I think back to all those books I’ve read, is that it helps you define your story in a better light. I think about those books and few of them never really asked me what my big message…
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Help! My marketing campaign didn’t go well
When your marketing campaign doesn’t go well, there are a number of things to think about
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Purpose-driven marketing
Marketing starts with a message and a purpose that drive audiences to actjon. Learn more at our blog on the power of purpose.
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Messaging and meetings
Great design starts with a message that resonates with people
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Everything is content
It all comes back to that question: what do you want out of the audience? How do you want them to feel? How do you want them to leave the campaign?
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Great moments in marketing
Marketing is about finding those great moments that reach people
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Building environments that reach customers
The environment you create for a customer is inextricably tied to emotion. Think about those events you have been to. What do you remember about them? Event experience Environmental design, when done right, does an incredible job in lifting your audience and making them feel emotionally tied to you. When you invest in good design,…