Category: marketing
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Writing a book for your small business
Why you should write your own book to help grow your business.
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How to create at 40?
I’ve been thinking a lot about this? How do you create when you’re getting close to 40? Here’s my thing – I worry so much about whether or not I can still create. Not that I can’t do it, but rather, that is it acceptable that I do it? I know a lot of this…
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Marketing for your city
I love driving through Baltimore and seeing the banners on the lampposts. I love seeing how the sports teams talk about themselves. I love seeing how each neighborhood has crafted its own unique story. Messaging a city For cities, messaging isn’t just found in the marketing materials you create, it has to be far-reaching. You…
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Marketing strategy checkup
Strategy. Strategy. Strategy. Everyone is talking about strategy. If you work with any marketing firm, they will talk about “being strategic” and “adding strategy” to the marketing plan. This is all great. This is wonderful. But strategy can also go wrong sometimes, The thing is, people don’t always use strategy the right way. I worked…
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Messaging across industry
Messaging for a healthcare client Messaging for healthcare is essential. Employees need to be celebrated, donors need to be talked to, doctors need to feel good, nurses need to feel that you care for them and understand them. Hospitals, end of life care, cancer centers, disease centers; all of them need to be using messaging.…
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Building a messaging matrix
What is the messaging matrix exactly? It’s essentially a table you create that outlines the big points that you want to hit in your creative. The messaging matrix is something you should bring to clients throughout the course of the campaign. It acts as another way you can meet them where they are. Getting started…
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Power of Print
Print isn’t going anywhere these days – and businesses are all the better for it! Consider these print marketing moves as you tackle your next campaign.
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Questions to ask your brand
Building a brand takes time and effort; it also takes asking yourself some important questions. As you go along building your business, here are some questions to constantly be asking yourself to ensure you’re giving customers the experience you always planned.
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Writing a speech for a CEO
When I am writing a speech I rethink a few things. Know your goals Here’s what I am asking myself. What is the goal of this speech? What is the point? What are we trying to get out of this speech? How do we want people to feel? By the end of the speech, what…