matt menter

Telling Stories. Making Moments.

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  • December 7, 2022

    Writing a book for your small business

    Writing a book for your small business

    Why you should write your own book to help grow your business.

  • December 6, 2022

    Building your author brand

    You finished your book, now you have figure out how to market it. That’s sometimes the hardest part. This is where you should start thinking about your brand. These are questions to think about. Building your brand is about thinking about who you are and what you’re trying to say. This is going to inform…

  • December 4, 2022

    How to create at 40?

    I’ve been thinking a lot about this? How do you create when you’re getting close to 40? Here’s my thing – I worry so much about whether or not I can still create. Not that I can’t do it, but rather, that is it acceptable that I do it? I know a lot of this…

  • July 30, 2022

    Marketing for your city

    Marketing for your city

    I love driving through Baltimore and seeing the banners on the lampposts. I love seeing how the sports teams talk about themselves. I love seeing how each neighborhood has crafted its own unique story. Messaging a city For cities, messaging isn’t just found in the marketing materials you create, it has to be far-reaching. You…

  • July 29, 2022

    Marketing strategy checkup

    Marketing strategy checkup

    Strategy. Strategy. Strategy. Everyone is talking about strategy. If you work with any marketing firm, they will talk about “being strategic” and “adding strategy” to the marketing plan. This is all great. This is wonderful. But strategy can also go wrong sometimes, The thing is, people don’t always use strategy the right way. I worked…

  • July 28, 2022

    Messaging across industry

    Messaging across industry

    Messaging for a healthcare client Messaging for healthcare is essential. Employees need to be celebrated, donors need to be talked to, doctors need to feel good, nurses need to feel that you care for them and understand them. Hospitals, end of life care, cancer centers, disease centers; all of them need to be using messaging.…

  • July 27, 2022

    Building a messaging matrix

    Building a messaging matrix

    What is the messaging matrix exactly? It’s essentially a table you create that outlines the big points that you want to hit in your creative. The messaging matrix is something you should bring to clients throughout the course of the campaign. It acts as another way you can meet them where they are. Getting started…

  • July 16, 2022

    Power of Print

    Power of Print

    Print isn’t going anywhere these days – and businesses are all the better for it! Consider these print marketing moves as you tackle your next campaign.

  • July 15, 2022

    Questions to ask your brand

    Questions to ask your brand

    Building a brand takes time and effort; it also takes asking yourself some important questions. As you go along building your business, here are some questions to constantly be asking yourself to ensure you’re giving customers the experience you always planned.

  • July 14, 2022

    Writing a speech for a CEO

    Writing a speech for a CEO

    When I am writing a speech I rethink a few things. Know your goals Here’s what I am asking myself. What is the goal of this speech? What is the point? What are we trying to get out of this speech? How do we want people to feel? By the end of the speech, what…

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