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The power of a strong message
I’m always reading books about how I can better run my business. One thing messaging does, when I think back to all those books I’ve read, is that it helps you define your story in a better light. I think about those books and few of them never really asked me what my big message […]
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Help! My marketing campaign didn’t go well
When your marketing campaign doesn’t go well, there are a number of things to think about
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Purpose-driven marketing
Marketing starts with a message and a purpose that drive audiences to actjon. Learn more at our blog on the power of purpose.
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Messaging and meetings
Great design starts with a message that resonates with people
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Getting to know what clients want
You must believe in your cause. You must come at every campaign with a clear want and a clear intention. That’s where the beauty starts, and it’s where the impact begins. This is where customers begin to see who you really are.
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Everything is content
It all comes back to that question: what do you want out of the audience? How do you want them to feel? How do you want them to leave the campaign?
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Content development basics
Content doesn’t go anywhere if it doesn’t know where to be placed. And content without a marketing strategy does not get seen. All these things are intertwined. And it’s for that reason why content is so important.
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Content and experience
The power of content marketing starts with knowing your business and knowing who your customer is. Take a look at this blog to learn more.
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Campaign marketing that hits
Creating marketing campaigns for healthcare and education
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The strategy of joy in marketing
Adding joy into your marketing strategy