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CEO Video Interviews
You have a video planned with your CEO. You have to think about the best questions to ask the CEO. But you can’t just hand the CEO fluff. ‘These questions need to get to the heart o the interview and they need to make the video really pop. Below is a list of some common […]
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Working with design and copy
Here’s a trend that needs to change. Too often, designers are expected to work in a vacuum. They are told, “Just complete this,” and they don’t know what is the right way or wrong way to go. They just end up throwing darts against a wall. Then, when they miss the mark, I go back […]
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What works in a marketing campaign
What works in marketing campaign and what does not
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The power of a strong message
I’m always reading books about how I can better run my business. One thing messaging does, when I think back to all those books I’ve read, is that it helps you define your story in a better light. I think about those books and few of them never really asked me what my big message […]
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Help! My marketing campaign didn’t go well
When your marketing campaign doesn’t go well, there are a number of things to think about
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Purpose-driven marketing
Marketing starts with a message and a purpose that drive audiences to actjon. Learn more at our blog on the power of purpose.
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Messaging and meetings
Great design starts with a message that resonates with people
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Getting to know what clients want
You must believe in your cause. You must come at every campaign with a clear want and a clear intention. That’s where the beauty starts, and it’s where the impact begins. This is where customers begin to see who you really are.
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Everything is content
It all comes back to that question: what do you want out of the audience? How do you want them to feel? How do you want them to leave the campaign?
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Content development basics
Content doesn’t go anywhere if it doesn’t know where to be placed. And content without a marketing strategy does not get seen. All these things are intertwined. And it’s for that reason why content is so important.