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How emotion works in marketing
Let’s think about your customer and how he/she looks at emotion. Let’s say you are a firm and you want to launch our new brand focused on men’s hair care company. Where do you start? What kind of emotion are our trying to noisily? Well, first you have to think about who your customer is. What…
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The power of a moment
The power of a moment in marketing
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Marketing your small business
So you’re a small business and you’re trying to get out there. You know marketing is how you have to do this. But you also know you don’t have a ton of money to make it happen. Here are some things to think about. Getting started First – get your mind right. Don’t tell yourself…
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The Power of Print
Making the most of print marketing
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Hello Emotion
Emotion is intrinsically tied into the message you are sending in your business. Get your message clear and emotion will follow. When you know who you are and what you want to say, creating content that is emotionally resonate will become much easier for you. Then, you know what you want to say, you know…
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Talking to the LGBTQ community
Advice for marketing to the LGBTQ community this month. Show our families using your product. Show LGBTQ young people taking part in your product. Don’t pander to us. Don’t make us work for your attention.Be real. Be honest. Talk to us. Don’t talk at us. Tell the story of how your company is going to…
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Dealing with difficult clients
You will always have clients. Let’s get that out there first. You’re always working for someone, even if you’re working for yourself. And with that comes the ups and downs of dealing with clients. You can get the mean Karens at the register (who suck) or the client who wants impossible deadlines. You could get…
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Marketing and sales working as one
Marketing and sales working as one
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Time for Pride Month
marketing your business during LGBTQ month