-
Hello Emotion
Emotion is intrinsically tied into the message you are sending in your business. Get your message clear and emotion will follow. When you know who you are and what you want to say, creating content that is emotionally resonate will become much easier for you. Then, you know what you want to say, you know…
-
Talking to the LGBTQ community
Advice for marketing to the LGBTQ community this month. Show our families using your product. Show LGBTQ young people taking part in your product. Don’t pander to us. Don’t make us work for your attention.Be real. Be honest. Talk to us. Don’t talk at us. Tell the story of how your company is going to…
-
Dealing with difficult clients
You will always have clients. Let’s get that out there first. You’re always working for someone, even if you’re working for yourself. And with that comes the ups and downs of dealing with clients. You can get the mean Karens at the register (who suck) or the client who wants impossible deadlines. You could get…