So I’m trying to come up with a name for my business, but don’t know where to start.

Challenges to naming

I don’t know about you, but this is one of my biggest challenges every single time. What’s the name of the business? What’s it trying to say? Why is it what it is?

I had this with the last business I ran. First it was Glitter Corps, but I only had that name as it was a placeholder, really. It was never meant to stick. And also it felt like a dance club. Then I changed it to Type M. People liked it, but it didn’t really mean anything.

What’s in a name?

That’s the thing about business names. Do they need to mean something? Do they need to have a point? One reason Bezos chose Amazon was because it started with “A.” He had considered Abracadabra as another option.

I feel like if you have a product, is it easier to come up with a name? Because it’s right there in what the product does?

Getting started with naming

But what about an agency? Or a service? Or a consultancy? Do you do it based off the service you offer? What if it’s a marketing agency? Or a speechwriting agency? Or a digital firm? What then?

People get paid to do this job of coming up with names, and I get why. It’s tough. For me, it’s way easier to come up with a company name for a client than it is a name for my own company. It’s easier to separate. Why is that? Am I too close to it?

I’m curious how other business owners came up with the names for their companies.

Well more to come.