Category: the business of marketing
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Everything is content
It all comes back to that question: what do you want out of the audience? How do you want them to feel? How do you want them to leave the campaign?
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Campaign marketing that hits
Creating marketing campaigns for healthcare and education
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The strategy of joy in marketing
Adding joy into your marketing strategy
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Putting story into your marketing
The power of your story in your marketing
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Why messaging works in marketing
Why messaging works in marketing to grow your business
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How emotion works in marketing
Let’s think about your customer and how he/she looks at emotion. Let’s say you are a firm and you want to launch our new brand focused on men’s hair care company. Where do you start? What kind of emotion are our trying to noisily? Well, first you have to think about who your customer is. What…
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Marketing your small business
So you’re a small business and you’re trying to get out there. You know marketing is how you have to do this. But you also know you don’t have a ton of money to make it happen. Here are some things to think about. Getting started First – get your mind right. Don’t tell yourself…