Tag: strategy
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Marketing strategy checkup
Strategy. Strategy. Strategy. Everyone is talking about strategy. If you work with any marketing firm, they will talk about “being strategic” and “adding strategy” to the marketing plan. This is all great. This is wonderful. But strategy can also go wrong sometimes, The thing is, people don’t always use strategy the right way. I worked…
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Messaging across industry
Messaging for a healthcare client Messaging for healthcare is essential. Employees need to be celebrated, donors need to be talked to, doctors need to feel good, nurses need to feel that you care for them and understand them. Hospitals, end of life care, cancer centers, disease centers; all of them need to be using messaging.…
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Questions to ask your brand
Building a brand takes time and effort; it also takes asking yourself some important questions. As you go along building your business, here are some questions to constantly be asking yourself to ensure you’re giving customers the experience you always planned.
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Writing a speech for a CEO
When I am writing a speech I rethink a few things. Know your goals Here’s what I am asking myself. What is the goal of this speech? What is the point? What are we trying to get out of this speech? How do we want people to feel? By the end of the speech, what…
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What works in a marketing campaign
What works in marketing campaign and what does not
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The power of a strong message
I’m always reading books about how I can better run my business. One thing messaging does, when I think back to all those books I’ve read, is that it helps you define your story in a better light. I think about those books and few of them never really asked me what my big message…
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Help! My marketing campaign didn’t go well
When your marketing campaign doesn’t go well, there are a number of things to think about
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Messaging and meetings
Great design starts with a message that resonates with people
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Content development basics
Content doesn’t go anywhere if it doesn’t know where to be placed. And content without a marketing strategy does not get seen. All these things are intertwined. And it’s for that reason why content is so important.
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Campaign marketing that hits
Creating marketing campaigns for healthcare and education