Tag: strategic marketing
Marketing strategy checkup
Strategy. Strategy. Strategy. Everyone is talking about strategy. If you work with any marketing firm, they will talk about “being strategic” and “adding strategy” to the marketing plan. This is all great. This is wonderful. But strategy can also go wrong sometimes, The thing is, people don’t always use strategy the right way. I worked…
Content development basics
Content doesn’t go anywhere if it doesn’t know where to be placed. And content without a marketing strategy does not get seen. All these things are intertwined. And it’s for that reason why content is so important.