Tag: marketing strategies
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Marketing for your city
I love driving through Baltimore and seeing the banners on the lampposts. I love seeing how the sports teams talk about themselves. I love seeing how each neighborhood has crafted its own unique story. Messaging a city For cities, messaging isn’t just found in the marketing materials you create, it has to be far-reaching. You…
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Marketing strategy checkup
Strategy. Strategy. Strategy. Everyone is talking about strategy. If you work with any marketing firm, they will talk about “being strategic” and “adding strategy” to the marketing plan. This is all great. This is wonderful. But strategy can also go wrong sometimes, The thing is, people don’t always use strategy the right way. I worked…
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Building a messaging matrix
What is the messaging matrix exactly? It’s essentially a table you create that outlines the big points that you want to hit in your creative. The messaging matrix is something you should bring to clients throughout the course of the campaign. It acts as another way you can meet them where they are. Getting started…
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CEO Video Interviews
You have a video planned with your CEO. You have to think about the best questions to ask the CEO. But you can’t just hand the CEO fluff. ‘These questions need to get to the heart o the interview and they need to make the video really pop. Below is a list of some common…
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Working with design and copy
Here’s a trend that needs to change. Too often, designers are expected to work in a vacuum. They are told, “Just complete this,” and they don’t know what is the right way or wrong way to go. They just end up throwing darts against a wall. Then, when they miss the mark, I go back…
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What works in a marketing campaign
What works in marketing campaign and what does not
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Purpose-driven marketing
Marketing starts with a message and a purpose that drive audiences to actjon. Learn more at our blog on the power of purpose.
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Getting to know what clients want
You must believe in your cause. You must come at every campaign with a clear want and a clear intention. That’s where the beauty starts, and it’s where the impact begins. This is where customers begin to see who you really are.
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Campaign marketing that hits
Creating marketing campaigns for healthcare and education
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The strategy of joy in marketing
Adding joy into your marketing strategy