Tag: marketing blog
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Marketing for your city
I love driving through Baltimore and seeing the banners on the lampposts. I love seeing how the sports teams talk about themselves. I love seeing how each neighborhood has crafted its own unique story. Messaging a city For cities, messaging isn’t just found in the marketing materials you create, it has to be far-reaching. You…
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Building a messaging matrix
What is the messaging matrix exactly? It’s essentially a table you create that outlines the big points that you want to hit in your creative. The messaging matrix is something you should bring to clients throughout the course of the campaign. It acts as another way you can meet them where they are. Getting started…
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Questions to ask your brand
Building a brand takes time and effort; it also takes asking yourself some important questions. As you go along building your business, here are some questions to constantly be asking yourself to ensure you’re giving customers the experience you always planned.
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What works in a marketing campaign
What works in marketing campaign and what does not
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Help! My marketing campaign didn’t go well
When your marketing campaign doesn’t go well, there are a number of things to think about
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Messaging and meetings
Great design starts with a message that resonates with people
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Getting to know what clients want
You must believe in your cause. You must come at every campaign with a clear want and a clear intention. That’s where the beauty starts, and it’s where the impact begins. This is where customers begin to see who you really are.
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Content development basics
Content doesn’t go anywhere if it doesn’t know where to be placed. And content without a marketing strategy does not get seen. All these things are intertwined. And it’s for that reason why content is so important.
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Campaign marketing that hits
Creating marketing campaigns for healthcare and education
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Great moments in marketing
Marketing is about finding those great moments that reach people