Tag: content
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Writing a book for your small business
Why you should write your own book to help grow your business.
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Marketing for your city
I love driving through Baltimore and seeing the banners on the lampposts. I love seeing how the sports teams talk about themselves. I love seeing how each neighborhood has crafted its own unique story. Messaging a city For cities, messaging isn’t just found in the marketing materials you create, it has to be far-reaching. You…
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Questions to ask your brand
Building a brand takes time and effort; it also takes asking yourself some important questions. As you go along building your business, here are some questions to constantly be asking yourself to ensure you’re giving customers the experience you always planned.
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Working with design and copy
Here’s a trend that needs to change. Too often, designers are expected to work in a vacuum. They are told, “Just complete this,” and they don’t know what is the right way or wrong way to go. They just end up throwing darts against a wall. Then, when they miss the mark, I go back…
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What works in a marketing campaign
What works in marketing campaign and what does not
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The power of a strong message
I’m always reading books about how I can better run my business. One thing messaging does, when I think back to all those books I’ve read, is that it helps you define your story in a better light. I think about those books and few of them never really asked me what my big message…
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Help! My marketing campaign didn’t go well
When your marketing campaign doesn’t go well, there are a number of things to think about
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Purpose-driven marketing
Marketing starts with a message and a purpose that drive audiences to actjon. Learn more at our blog on the power of purpose.
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Getting to know what clients want
You must believe in your cause. You must come at every campaign with a clear want and a clear intention. That’s where the beauty starts, and it’s where the impact begins. This is where customers begin to see who you really are.
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Content and experience
The power of content marketing starts with knowing your business and knowing who your customer is. Take a look at this blog to learn more.