Tag: content marketing
Marketing strategy checkup
Strategy. Strategy. Strategy. Everyone is talking about strategy. If you work with any marketing firm, they will talk about “being strategic” and “adding strategy” to the marketing plan. This is all great. This is wonderful. But strategy can also go wrong sometimes, The thing is, people don’t always use strategy the right way. I worked…
Building a messaging matrix
What is the messaging matrix exactly? It’s essentially a table you create that outlines the big points that you want to hit in your creative. The messaging matrix is something you should bring to clients throughout the course of the campaign. It acts as another way you can meet them where they are. Getting started…
Writing a speech for a CEO
When I am writing a speech I rethink a few things. Know your goals Here’s what I am asking myself. What is the goal of this speech? What is the point? What are we trying to get out of this speech? How do we want people to feel? By the end of the speech, what…
CEO Video Interviews
You have a video planned with your CEO. You have to think about the best questions to ask the CEO. But you can’t just hand the CEO fluff. ‘These questions need to get to the heart o the interview and they need to make the video really pop. Below is a list of some common…
What works in a marketing campaign
What works in marketing campaign and what does not
The power of a strong message
I’m always reading books about how I can better run my business. One thing messaging does, when I think back to all those books I’ve read, is that it helps you define your story in a better light. I think about those books and few of them never really asked me what my big message…
Marketing starts with a message and a purpose that drive audiences to actjon. Learn more at our blog on the power of purpose.
Content development basics
Content doesn’t go anywhere if it doesn’t know where to be placed. And content without a marketing strategy does not get seen. All these things are intertwined. And it’s for that reason why content is so important.
Content and experience
The power of content marketing starts with knowing your business and knowing who your customer is. Take a look at this blog to learn more.