Tag: best marketing
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Messaging across industry
Messaging for a healthcare client Messaging for healthcare is essential. Employees need to be celebrated, donors need to be talked to, doctors need to feel good, nurses need to feel that you care for them and understand them. Hospitals, end of life care, cancer centers, disease centers; all of them need to be using messaging.…
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Building a messaging matrix
What is the messaging matrix exactly? It’s essentially a table you create that outlines the big points that you want to hit in your creative. The messaging matrix is something you should bring to clients throughout the course of the campaign. It acts as another way you can meet them where they are. Getting started…