Tag: best marketing
Messaging across industry
Messaging for a healthcare client Messaging for healthcare is essential. Employees need to be celebrated, donors need to be talked to, doctors need to feel good, nurses need to feel that you care for them and understand them. Hospitals, end of life care, cancer centers, disease centers; all of them need to be using messaging.…
Building a messaging matrix
What is the messaging matrix exactly? It’s essentially a table you create that outlines the big points that you want to hit in your creative. The messaging matrix is something you should bring to clients throughout the course of the campaign. It acts as another way you can meet them where they are. Getting started…
Questions to ask your brand
Building a brand takes time and effort; it also takes asking yourself some important questions. As you go along building your business, here are some questions to constantly be asking yourself to ensure you’re giving customers the experience you always planned.
CEO Video Interviews
You have a video planned with your CEO. You have to think about the best questions to ask the CEO. But you can’t just hand the CEO fluff. ‘These questions need to get to the heart o the interview and they need to make the video really pop. Below is a list of some common…
What works in a marketing campaign
What works in marketing campaign and what does not
The power of a strong message
I’m always reading books about how I can better run my business. One thing messaging does, when I think back to all those books I’ve read, is that it helps you define your story in a better light. I think about those books and few of them never really asked me what my big message…
Getting to know what clients want
You must believe in your cause. You must come at every campaign with a clear want and a clear intention. That’s where the beauty starts, and it’s where the impact begins. This is where customers begin to see who you really are.
Everything is content
It all comes back to that question: what do you want out of the audience? How do you want them to feel? How do you want them to leave the campaign?
Content development basics
Content doesn’t go anywhere if it doesn’t know where to be placed. And content without a marketing strategy does not get seen. All these things are intertwined. And it’s for that reason why content is so important.
Content and experience
The power of content marketing starts with knowing your business and knowing who your customer is. Take a look at this blog to learn more.